LCD TV: Experience the Difference with Sony BRAVIA S-Series LCD TVs

Advanced digital picture enhancement, the very latest screen technology and sophisticated audio makes Sony BRAVIA S-Series LCD TVs stand out from the crowd. The launch of the latest Sony LCD TV range the BRAVIA S-Series represents the next stage in the evolution of the LCD TV. The S-Series LCD TVs introduce a landmark combination of Sony image processing and screen technologies designed to set a new standard for the viewing experience.

The launch of the latest Sony LCD TV range the BRAVIA S-Series represents the next stage in the evolution of the LCD TV. The S-Series LCD TVs introduce a landmark combination of Sony image processing and screen technologies designed to set a new standard for the viewing experience.

At the front, the visible face of the S-Series is a 7th generation LCD panel offering key advantages over standard screens. Behind the scenes, crucial image processing carried out by the BRAVIA ENGINE high resolution picture processor refines and enhances input signals for a better picture. The visibly superior wide-angle viewing offered by S-Series LCD TVs is the result of advanced S-PVA (Super Patterned Vertical Alignment) technology(1). This extends the viewing angle on a Sony BRAVIA S-Series LCD TV to a full 178 degrees, and ensures that colours stay rich and bright even when seen from the side. Previous LCD TV screens have tended to struggle with greys and half-tone colours when seen at an angle, but S-PVA overcomes this problem and maintains colour saturation. S-PVA also delivers an exceptional 1300:1 contrast ratio, which yields true black and brilliant white, and does full justice to everything in between. The result is unprecedented clarity and lifelike colour.
 
With Sony BRAVIA S-Series LCD TVs the impression of watching life through glass gets a further boost from a super-fast 8ms response time. This means pin-sharp, smoothly moving pictures, and ensures that an S-Series LCD TV is capable of keeping up with dynamic sports and movie action. What makes the S-Series really work is the combination of its screen and the unique BRAVIA ENGINE, developed by Sony. This acts like a sophisticated digital studio, carrying out multiple real-time processing operations that dramatically improve the quality of the picture before it even reaches the screen. The BRAVIA ENGINE produces vivid, high-contrast images by applying complex noise reduction techniques, enhancing low contrast images until they are crisp and realistic, and processing blues, greens and whites within each frame to generate the richness and colour accuracy that set BRAVIA LCD TVs apart.
 
There would be little point in this degree of visual polish without audio quality to match. A BRAVIA S-Series LCD TV uses fully digital amplification for a low-noise, hiss-free output. Every set is capable of producing rich, immersive, surround sound audio from its integrated stereo speakers thanks to SRS TruSurround XT® technology. This effectively simulates multi-channel surround sound without the need for an array of external speakers. Working alongside SRS TruSurround XT®, BBE Digital® audio enhancement ensures absolute clarity for dialogue and ambient sound effects alike.

“With the S-Series, people will see BRAVIA in action,” says Andreas Ditter, Director, TV Operations Europe. “And that’s when they will know for certain that all LCD TVs are very far from being the same. We are confident that people will believe the evidence of their own eyes, and spend their money accordingly.”
 
Each Sony BRAVIA S-Series LCD TV is HD-Ready with support for both 1080i and 720p HD signals. All models also feature a high-quality integrated Digital TV tuner for receiving free-to-air digital TV channels(2). Every S-Series LCD TV has an HDMI (High-Definition Multimedia Interface) input for accepting uncompressed digital AV signals from an external source such as an HDTV set-top box. An additional HD15 input provides full PC compatibility. The range will include 26-inch, 32-inch, 40-inch and 46-inch screen versions.

(1) - Excluding 26-inch screen model that’s equipped with PVA panel: 178 degree viewing angle; 8ms response time; 1200:1 contrast ratio
(2) - DVB-T MPEG2 digital terrestrial broadcast channels